Bangkok Bank introduces ‘B-Advice’ financial-investment advisory services with more savings and investment choices to help customers achieve their goals
September 12, 2018
Bangkok Bank introduces ‘B-Advice’ financial-investment advisory services with more choices to help customers who are interested in developing saving and investment plans to reach their financial goals within acceptable risk levels.
Bangkok Bank Executive Vice President, Consumer Banking Pochanee Kongkalai said the bank has launched ‘B-Advice’, financial and investment advisory services for potential customers with assets of one to three million baht with the bank. The bank does an analysis based on customers’ financial goals and risk appetite and suggests appropriate investment allocations in different asset classes to effectively reach their targets.
“The number of customers with high investment potential is increasing. Each customer has different financial goals and risk acceptance levels so their financial and investment plans are also different. Because a certain financial product will not suit all, a new service called ‘B-Advice’ has been developed to help customers plan their finances and manage their investment portfolio within acceptable risks. This service, which is free of charge, can be tailored to suit each customer’s goals and investment capacity, and they can monitor their investment results”.
The advantage of ‘B-Advice’ is that the staff have been accredited as Securities Investment Consultants by the Securities and Exchange Commission (SEC). These consultants will give customers advice along with the ‘Wealth Advice’ program to help manage financial plans, design an investment portfolio in line with customers’ acceptable risk levels, and advise them on investment timing.
The service begins with a risk assessment to judge which types of investment would best suit the customer followed by a financial health checkup to determine their current financial status. Then it proceeds to setting financial goals such as building financial stability for a family, saving for children’s education, preparing for retirement or tax planning. The service also includes advice about savings and portfolio allocation in line with their risk profile.
The ‘B-Advice’ service will help the bank tailor financial plans to suit their clients’ needs. Approval as a financial and investment advisory service provider under the ‘5-Step Confident Investing’ program by the Securities and Exchange Commission (SEC) has strengthened the bank's position as a full service financial advisor while leveraging the capability of its branches to offer value-added services to its customers.
‘B-Advice’ will be initially launched at two branches with high-potential customers, Siam Paragon and Future Park Rangsit on September 12.
Miss Pochanee said that providing wealth solutions is this year’s key strategy for the bank to develop its financial services.
“We use a customer-centric approach to assess customers’ financial goals and design our service around this. Our role as a bank is to provide them with an appropriate and flexible financial plan and wealth management service to meet their needs, so we can truly be a trusted partner for all groups of customers.”